https://www.beth-kettelkamp.com/work daily 1.0 2023-09-30 https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595215099106-2RUF8R044WM6QQAWAMN6/Masthead_Design_System.jpg Work United Airlines Design System: Atmos https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1602269767657-20SG2O942R7Z0EP4UNUM/02e+Design-principles.png Work - Design Principles Guiding values of the design system https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1602270061129-FE2JUYP26JGB9GVZR1AM/Resources-and-downloads.png Work - Resources and downloads https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597635206956-Z3B28ONHQQYIHSEKFB73/0000_VCR+heatmap.jpg Work - Heatmap of 1.0 United Airlines reservation Heatmap of legacy 1.0 reservation which had not been significantly updated since the merger between United and Continental in 2012. https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597635408494-ID7F64HIMIO1AG002TDD/0003_cart+sort.jpg Work - Card sort grouping Card sort conducted by UX researchers. Credit: Phoebe Larner https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595208452393-XKH52OC005PY9T4QA2TX/Masthead_Trip_Details.jpg Work United Airlines Trip Details https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1594687679535-C2I5T1SL1T7KQ9Z2ZXNQ/0000_TD+wireframes.jpg Work - Wireframes The three wireframes show the iterative progression after each round of testing. First wire on the left, second is center, third on the right. https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595190559229-CDSRF02O0DOGW57W2J20/Trip-details-comps-1000x750.jpg Work - Comps https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595197226712-1JUFLIY4IT6I0ASFDKS7/Trip-details-FutureState.jpg Work Future state of Trip Details utilizing the Atmos Design System launching soon https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1594609795930-VWXGS3961XYX9UFPR7WT/Trip+Details+competitive+analysis.jpg Work - Competitive analysis Credit: assisted by Lindsey Adelman https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597635987950-MKHT3PPH1CYJ4EP4HBRB/0002_TD+sketches+combined.jpg Work - Sketches The sketch on the left was the initial draft before increasing ancillary sales was added to MVP scope. The second sketch on right shows ancillary product promotion added (post scope definition). https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595196490638-RJR7Z8N786GXGXQ67W6L/Trip-details-BeforeAfter.jpg Work Before & after: Previous 1.0 reservation (left) and redesigned, responsive, A11Y compliant reservation (right). https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597614820118-EX98I178XTHHHE617P0G/change_reservation-no-tap-indic-Resized.jpg Work - Change path wireframes https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597610990497-EIGE0QB12CUGD212HN10/Masthead_Change_path_mApp.jpg Work United Airlines mobile app change reservation path screens https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1596055771755-S3Q554VEX0PLV96CDJJO/mApp-Change-AppStats-1000x750.jpg Work - App user stats https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595823105356-86L9U2TBR7Y2TJE6B0LQ/mApp-Change-process-competitve_1000x750.jpg Work - Competitive analysis https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595890362178-BV75RDD3CJO5MRQIVZZC/BizUX-Goals-walkthru-poster-Karla-posting-note-CC-k.jpg Work - Business Analyst adding note to goals board Inception poster listing business and UX goals. We invited team members to contribute and add notes to the goals board. https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595890320253-RD83GFB5E6N8ABS6TLR6/mApp-Change-persona_readout-1000x750.jpg Work - Persona read out by head of research We invited the head of research to do a Persona read out with the team to build empathy for the users we were designing the experience for. https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597617015395-DUGMWQ7OIJ41XO3MQPGH/mApp-Change-comps-1000x750.jpg Work Mobile app change path comps https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1596420992463-P7SO2SFFK4FGKLRDVQRS/mapp_-_chg_flow_mvp.jpg Work - User flow of change path https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1596423832980-0G6UV0X6OJD5L0GQW88U/mApp-Change-Wire-concepts-1000x750.jpg Work - Initial concepts for testing Concept A (left) was designed by a previous designer who had left the team. I designed Concept B (right), and with the help of our researchers, we tested both. https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597770925293-QZ3GZ7J4IHSIGCH1SD1E/Masthead_InspirationTravel.jpg Work United Airlines Inspiration Travel detail page https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597772943923-HNF7DBZK7902G7REU9RW/MyTrips+01+Current+testing+121918.jpg Work Test variant 1: individual seat assignments listed https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597773318965-C5KANX1S8EDMWKEYEGKC/My-trips-before-and-after.jpg Work - Before & after of 1.0 and 3.0 redesigned screen https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597773423908-C82B5TO6X9NL67EKRQYR/MR1266+1346+MT+Current+tab+SO.jpg Work - Semantic order documentation https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597707987826-FC7JC8OJ9TBMVRFY3KIQ/1_0_manage_res_current_tab.png Work Legacy 1.0 All Trips reservation page https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597722024516-IO3JWKYQHBTZQFP0HVY4/UX_Personas_05_Nomad_overview.jpg Work - Business Nomad / Global Services persona https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597722039151-TA7MTW7Q4I1L2O91ZXPX/UX_Personas_04_RoadWarrior_overview.jpg Work - Road Warrior / Gold Premier persona https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597772990365-0EJEXHDGESN309EG1N0D/MyTrips+02+Current+NEW+010719.jpg Work Test variant 2: link to seat map https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597767381214-FOVTYQ6EXWFBGQPUJWIQ/Masthead_My_Trips.jpg Work United Airlines My Trips screen https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597771650029-E8U4WH3409X1SM9FYJYP/My-trips-sketch.jpg Work - Initial View all trips sketch https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597771896591-HUCI9DVRVR8C368PIGE3/My-trips-Initial-wireframe.jpg Work - Initial wireframe Initial wireframe (credit: Lindsey Adelman) https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1602269767657-20SG2O942R7Z0EP4UNUM/02e+Design-principles.png Work - Design Principles (Copy) Guiding values of the design system https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1602270061129-FE2JUYP26JGB9GVZR1AM/Resources-and-downloads.png Work - Resources and downloads (Copy) https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595215099106-2RUF8R044WM6QQAWAMN6/Masthead_Design_System.jpg Work McDonald’s (Global) Design System https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851111610-486A5E4H0OE915O3XOHM/54.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456783910525-KVZ7BMJMIIXGN1GDSHWI/12.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456783943006-7TCJ0ZZ2NS58BMQHHRKC/83.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456779348146-A78EFLQ51J2PNH2KVHXZ/21.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778703932-MRB0MCWXS595MOJCHGJA/65.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865378898-3MCYVF5K3NIXRF0ZVO8T/30.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456780853707-SUQ80FUS40PG8VPFX5X3/88.jpg Work https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1595208626759-8UNIEMUP2YVGQTMUA2Z4/Hmpg_tile_TripDetails.jpg Work https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597770992190-C3EOFA2CUNKWB4HCQEV4/Hmpg_tiles_Inspiration_Travel.jpg Work https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597619996122-VAF348NFR1LSOF72304Q/Hmpg_tile_ChangePathApp.jpg Work https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597768674033-1V4XIKXCNWXNA5NBIXXV/Hmpg_tiles_MyTrips.jpg Work https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597621893188-CJME2QVJWSHUZU1DL6BX/Hmpg_tile_DesignSystem.jpg Work https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/1597621893188-CJME2QVJWSHUZU1DL6BX/Hmpg_tile_DesignSystem.jpg Work https://www.beth-kettelkamp.com/about daily 0.75 2024-05-28 https://images.squarespace-cdn.com/content/v1/58ced1222e69cfea22e17d02/4d23e0d4-7e5c-445f-9728-70fbb99564fa/Beth+headshot_grayscale_1.jpg About